Casting off her familiar lollypop pink livery, Hello Kitty, the definitive symbol of 'kawaii' (Japanese for very cute), has taken on a classier look in readiness for February 14th. - St. Valentine's Day. This year's chocolate packaging is done out in a warm, rich chocolate brown, with beige type, and a beige and pinky-orange logo. The boxes are tied with a real cloth ribbon, in the same colors, and have a small metal ornament (real metal) chained through the ribbon. This is probably meant to become a mobile phone decoration - which young Japanese people love - after the chocolates are consumed. You can still see the familiar pink packaging in the range photo, shown as the small bag on the left. This is about the only 'traditional' Hello Kitty pack I saw. Maybe left-over packaging from last year, which might be why the re-design.






