The post-war economic miracle in Japan, which created disposable income on a grand scale for Japanese consumers, resulted in famous shopping districts such as the Ginza in Tokyo, with its large department stores such as Mitsukoshi, and Daimaru, amongst many others. These places became shrines of opulence, where shoppers could indulge themselves in the very latest from the fashion houses of Chanel, Armani and the like. But more recently, two things have happened in Japan that have had a serious effect on the way Japanese shop.
Canal City, Fukuoka. The artificial canal reflects Fukuoka's waterways. A trademark Jerde Partnership walkway connects the Hyatt Hotel on the right with the shopping centre.
First, there was a downturn in the economy, lasting more than a decade. This made the Japanese consumer a little more wary, more thrifty, and more inclined to seek a little more for their money than just the ownership of name-brand goods. Second, and seemingly always present in the Japanese consumer, was the desire for new pleasures, new ways to be entertained, new places where the hard-earned and very restricted moments of leisure could be better spent. Enter the mid-city shopping and entertainment complex. And now that the economy is back on track, and Japanese consumers have regained the confidence to crack into their considerable savings, and spend money on themselves again, these complexes are proving to be just what the doctor ordered.












